‘What happens when you get there?’: What to do when CMO is not your end goal
Matthew ValentineWhile CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
While CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From budgets getting tighter to making any investment as effective as it can be, it’s been a busy week. Here is my take.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.
From the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
In a critically important industry, brands must balance innovation and sector expertise to offer an exemplary customer experience.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
Research from CAP suggests listeners want clear signals, including musical jingles and labels, when listening to an ad in a podcast.
BP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.