Bad bosses, sleepless nights and brain block: Marketers on overcoming imposter syndrome
Ellen HammettRather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
Rather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
From the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Marketing recruitment is changing, prioritising performance over skills, embracing flexibility and finding value in non-linear backgrounds.
Brands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
Too Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Tesco’s brand health is at the highest level since 2011 after recording improvements in customer perceptions across all key areas.
Bateson has been instrumental in The Guardian’s recent rebrand and move towards supporter-led journalism.
Channel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
There have been particularly strong increases in measures for future perceptions of personal finances and the economy this month, however it remains to be seen whether this will translate into a better economy that marketers can get their teeth into.
As non-essential retailers prepare to reopen their doors, it is clear customer experience will play an essential role in reassuring shoppers and ensuring a safe and stress-free return to Britain’s high streets.
From faster decision-making to building relationships with colleagues, marketers that have started a new job during lockdown are learning valuable new skills in spite of the challenges that come with remote working.