Microsoft UK CMO promoted to EMEA marketing boss
Molly InnesPelosi joined the tech giant in 2022 after stints at EY and Wirpo.
‘Still horrible’: Marketing recruiters and jobseekers on the current state of the market
Molly InnesRecruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’.
Very’s CMO promoted to executive team in newly created customer chief role
Grace GollaschJessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle.
Who are marketing’s biggest boardroom allies?
Matthew ValentineFrom winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.
Three CEOs on making the jump from marketing to the top job
Josh StephensonMarketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other departments face.
Innocent scraps CMO title as role ‘evolves’
Niamh CarrollKirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.
‘What happens when you get there?’: What to do when CMO is not your end goal
Matthew ValentineWhile CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
Merlin appoints Craig Inglis as first CMO
Charlotte RogersDescribing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
‘A blessing in disguise’: Marketers on reframing redundancy
Ian BurrellInstead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Kettle Chips and Refreshers owner names former Müller marketing boss as first CMO
Niamh CarrollMichael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
PepsiCo names former Kraft Heinz marketing boss as Europe CMO
Grace GollaschFormer Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
This Much I Learned: Asos’s top marketer on transforming a brand
Josh StephensonAsos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
Compare the Market creates customer and brand chief roles in marketing restructure
Niamh CarrollCompare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief revenue officer last year is now chief customer officer, while Mark Vile, who has been CMO since 2017, is now chief brand officer.