Microsoft UK CMO promoted to EMEA marketing boss
Molly InnesPelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’.
Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle.
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.
Marketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other departments face.
Kirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.
While CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
Describing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
Former Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
Compare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief revenue officer last year is now chief customer officer, while Mark Vile, who has been CMO since 2017, is now chief brand officer.