Why innovation is the cornerstone of Britvic’s excellence agenda
Charlotte RogersThe marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in marketing strategy, career development and the latest industry trends, she is focused on topics around socio-economic diversity, team structures, the working world and women’s sport. She joined Marketing Week in April 2016 as a features writer from fashion business title Drapers. Charlotte was highly commended for her journalistic work in the 2018 Women in Marketing awards.
The marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.
Describing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
The fashion retailer has appointed former PepsiCo and Nike marketer Fabiola Torres as its new global CMO, a position left open since 2022.
In a world where some businesses struggle to agree what they mean by marketing, how are brands defining excellence and who is holding teams to account?
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
The building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
An ego trip for leaders or a reasonable adjustment post-Covid? Marketers discuss the mounting pressure to return to the workplace.
Despite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
Facilitating face-to-face collaboration is the main driver for returning to the office, with employee mental health further down the agenda.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
Four years since lockdown, did the pandemic have a detrimental effect on the career prospects of female marketers?
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.