‘We’re cleaning it up’: Inside Aston Villa’s top to bottom club rebrand
Molly InnesFresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
Why Airbnb’s marketing leadership think in-housing and cross-functionality are best for brand
Molly InnesThe future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
Gap looks to ‘next chapter’ with return of CMO role
Charlotte RogersThe fashion retailer has appointed former PepsiCo and Nike marketer Fabiola Torres as its new global CMO, a position left open since 2022.
PepsiCo names former Kraft Heinz marketing boss as Europe CMO
Grace GollaschFormer Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Allianz creates new marketing role highlighting ‘passion’ for brand
Josh StephensonThe financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
‘Sweatshop or social club’: The pitfalls of building a startup marketing team
Ian BurrellFrom inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
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Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Josh StephensonThe car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
‘Loud and clear’: Why Puma is undergoing a marketing ‘transformation’ and targeting Gen Z
Molly InnesPuma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
A ‘springboard’ for growth: Why Sky is merging its broadband and mobile marketing teams
Molly InnesSky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
‘Looking out over their empire’: Unpicking the pressure to attend the office
Charlotte RogersAn ego trip for leaders or a reasonable adjustment post-Covid? Marketers discuss the mounting pressure to return to the workplace.
Quarter of marketers feel pressure to return to the office
Charlotte RogersDespite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
Just 4% of marketers think 5 days in the office is necessary
Matthew ValentineThe largest chunk of respondents to a Marketing Week poll suggest one to three days in the office is the right amount.
Remote vs office working: Does togetherness mean happiness?
Charlotte RogersIs the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?