CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
Grace GollaschIn line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.
M&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Primark hopes its refreshed brand strategy will help drive its international growth plan.
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
The Richmond and Fridge Raiders owner is looking to innovation, as well as repositioning work, to drive growth for its food brands.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.
New data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
Burberry is shifting focus towards brand building over performance, as its CEO admits there is “more work to be done” on turnaround.
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Despite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.