Three CEOs on making the jump from marketing to the top job
Josh StephensonMarketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other departments face.
Josh Stephenson is the interim features editor responsible for long-form content. He joined Marketing Week in April 2023 after four years at Metro newspaper where he was deputy TV editor. Prior to that he worked at World of Cruising magazine as a features writer.
Marketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other departments face.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
AB InBev posted higher revenues but lower volumes in Q1 2024, as the Bud Light backlash continues to constrain growth.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.