Bad bosses, sleepless nights and brain block: Marketers on overcoming imposter syndrome
Rather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
Fraud, crippled, tricking and inadequate. Just some of the words marketers use to describe their experience of imposter syndrome, which is driving feelings of intense anxiety, doubt and low self-worth across the industry regardless of seniority or sector.
“It got to the point where I couldn’t hit send on day-to-day emails without asking a trusted colleague to read over them,” says one marketer who wished to remain anonymous.