Oasis on the challenges of GDPR and the ‘right to be forgotten’
Ellen HammettThe fashion brand admits it is still trying to work out how it will delete a customer’s personal data but says it sees opportunities in creating a single customer view.
The fashion brand admits it is still trying to work out how it will delete a customer’s personal data but says it sees opportunities in creating a single customer view.
From a lewd drawing on a car windscreen to a toy elf “tea bagging” a female doll, Poundland’s naughty elf fell foul of the UK’s advertising watchdog.
The new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Catch up on all the big marketing news from this week, including Sainsbury’s latest acquisition, Alibaba’s Olympic strategy and the most complained about ads of 2017.
The acquisition of Nectar-owner Aimia’s UK business is part of a strategic drive to help the supermarket know its customers “better than anyone else”.
The campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
The latest consumer confidence barometer from GfK reveals a boost in consumer confidence across all categories in January.
The Chinese e-commerce business is looking to reach two billion consumers and “tens of millions” of merchants worldwide by 2036 as part of a decade-long sponsorship of the Olympics.