Women’s sport viewership breaks records but continued growth ‘not a given’
Molly InnesNew data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
New data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
The soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
Burberry is shifting focus towards brand building over performance, as its CEO admits there is “more work to be done” on turnaround.
Describing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
The future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
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Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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