M&S to steer clear of ‘tricksy’ pricing to focus on value perception
Grace GollaschM&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
M&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and rigour helps brands scale.
Social media influencers who are also brand owners must mark their brand-related content as ads, says the ad watchdog as it cracks down on unlabeled cross-pollination.
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
Kirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.
The rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
Primark hopes its refreshed brand strategy will help drive its international growth plan.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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