CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
Ellen WhiteheadIn line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Marketing’s power and changing roles: Your Marketing Week
Ellen WhiteheadAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Microsoft UK CMO promoted to EMEA marketing boss
Ellen WhiteheadPelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Top marketers on navigating growth in a low-growth environment
Ellen WhiteheadSenior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.