Unlock AI’s Potential
Coral PayneBrands cannot afford to ignore the emergence of generative AI. Consumers are driving its adoption, demanding their brand experiences to be faster, more intuitive, more personalised and more convenient. Such a rapidly evolving and potent technology can be a daunting prospect, but forward-thinking companies are already testing its capabilities and familiarising their marketers with its […]
StackAdapt Guide to B2B Marketing: Programmatic Tactics for B2B Digital Campaigns in the EMEA Region
Coral PayneB2B is big business. After years of economic uncertainty, B2B decision-makers are prepared to reward companies that deliver personalised, multi-channel marketing experiences. Learn the top tactics for building your B2B programmatic strategy, including how to target the right audience, map the customer journey, build multi-channel campaign strategies, run B2B campaigns across the entire funnel, and […]
The value of emotion in E-Commerce
Coral PayneWe have all seen the effect of ‘best practice‘ on digital design, particularly when it comes to ecommerce. Is there more to consider when designing for ecom? And are we missing an opportunity by driving more and more towards ‘a singularity‘? Brands spend a huge amount of time and money on standing out and creating […]
How brands and retailers can use actionable insights to break into new markets
Ellen WhiteheadMany fashion brands and retailers will reach a time when they need to start thinking beyond the borders of their home market and consider how they might break into new geographies. The fashion industry today is arguably more complex than ever, so understanding the landscape in your target market – including macro and micro trends […]