How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Just two remain in the battle to be crowned Marketing Week’s campaign of the year 2023. Vote for your favourite between TSB and Guinness.
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
The optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
There are now just four campaigns remaining. Vote now to make sure your favourite makes it to the final.
Carefully chosen partnerships and a media blitz helped the company’s water fountain project divert 3.5 million plastic bottles from landfill.
It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
Marketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
From the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
From a rise in brands positioning with competitors to B2B brand building going to the next level and women’s sport becoming ‘commercially sustainable’, 2023 has been a good year for shaking up the status quo.
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.