Microsoft UK CMO promoted to EMEA marketing boss
Molly InnesPelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Molly is a reporter at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
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Social media influencers who are also brand owners must mark their brand-related content as ads, says the ad watchdog as it cracks down on unlabeled cross-pollination.
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
Primark hopes its refreshed brand strategy will help drive its international growth plan.
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
New data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
Burberry is shifting focus towards brand building over performance, as its CEO admits there is “more work to be done” on turnaround.
The future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Despite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.
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