Marketers hail ‘remarkable’ success of mentoring scheme
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
The School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Covid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
The coronavirus pandemic and fears of recession have pushed the recruitment of graduates and apprentices far down the marketing agenda. But, if brands want to adopt a high-performance mentality they should think twice.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.