Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Having a famous CEO – in the mould of a Mike Ashley or Sir Philip Green – can hurt the way the public perceives a brand, according to Ted Baker founder Ray Kelvin.
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.