A guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
In the first of a three-part look at the changing nature of ecommerce, James Hankins and JP Castlin explore why, right now, brands need to focus on optimising the final mile in order to succeed.
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in this competitive category.
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside China.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.