Ocado takes advertising in ‘new direction’ as it looks to become more ‘relatable’
The online supermarket is injecting a heavy dose of humour into its latest campaign, as well as focusing on value, as it looks to win over customers.
The online supermarket is injecting a heavy dose of humour into its latest campaign, as well as focusing on value, as it looks to win over customers.
Despite a “record” Christmas, Ocado’s revenues slid by 3.8% over 2022 as the online retailer continues to take a hit from post-pandemic behaviour change.
Tesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Marks & Spencer hired brand and marketing manager Sophie Jacobs to act as a “custodian” of its brand characters earlier this year, as it aims to make them bigger “than ever”.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.
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