Marketing’s strategic importance ramps up as influence grows
Charlotte RogersThe 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
From social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
Marketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
From nurturing T-shaped talent to benefitting from specialists on the job market, SMEs are looking for new ways to recruit their way to growth.
Career and Salary Survey data reveals younger marketers are favouring marketing-specific degrees, while the broader workforce remains dominated by the degree educated.
Four years since lockdown, did the pandemic have a detrimental effect on the career prospects of female marketers?
Purpose doesn’t have to be grandiose, it can be the embodiment of who you are at any point in time. Use this thinking to make the working world work for you.
Career and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
While it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
Despite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.