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Britvic moves GB marketing chief to global role
Russell ParsonsBritvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.
Pro-smoking group fails to stub out NHS smoke free ad
Lara O'ReillyA pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.
CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
Grace GollaschIn line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Marketing’s power and changing roles: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy week. Here is my take.
Microsoft UK CMO promoted to EMEA marketing boss
Molly InnesPelosi joined the tech giant in 2022 after stints at EY and Wirpo.
Top marketers on navigating growth in a low-growth environment
Molly InnesSenior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.